Master Service & Service Agreements

A master service agreement (MSA) sets the standing legal terms between a service provider and its customer, such as liability, confidentiality, intellectual property and termination. Each piece of work is then described in a short statement of work that sits under it. A single service agreement does both jobs in one document, for a one-off engagement.

The structure matters most for businesses with a continuing relationship: IT and software services, consulting, marketing, facilities and outsourced operations. The agreement is governed by the Indian Contract Act, 1872, and usually has to deal with personal data under the Digital Personal Data Protection Act, 2023.

When you need it

  • When starting a long-term engagement

    Agreeing the legal terms once avoids renegotiating them for every project.

  • When a customer sends its standard MSA

    Large customers’ templates carry broad indemnities, uncapped liability and wide audit rights. A review shows which terms are usual and which should be resisted.

  • When your own template is out of date

    A template written before the business handled personal data, used subcontractors or sold a software product will have gaps.

  • When the scope keeps changing

    Disputes about services usually begin with work that was never written down. A change procedure prevents that.

  • When payments run late

    Clear invoicing, acceptance and interest terms, and the statutory protection for small suppliers, make recovery easier.

How the process works

Five stages, from the structure to signature. Timings are typical, not promised.

  1. 1

    Understand the services

    A call or meeting

    Establish what is being delivered, how it will be measured, who the people are, what data and systems are involved and where the commercial risk lies for each side.

    Documents

    • The proposal or quotation
    • The other side’s draft, if any
    • Any existing agreement between the parties
  2. 2

    Set the structure

    Part of the first draft

    Decide what belongs in the master agreement, what goes in each statement of work and what goes in a service level schedule, and which document prevails if they conflict.

  3. 3

    Draft or review

    Commonly one to two weeks

    Prepare the draft, or mark up the other side’s, with an issues list. The main points are scope and change control, acceptance, fees and taxes, service levels and credits, intellectual property, confidentiality, data protection, liability, indemnities and termination.

  4. 4

    Negotiate

    Depends on the other side

    Exchange mark-ups and settle the open points, with the liability cap, indemnities and ownership of deliverables usually taking the longest.

  5. 5

    Stamp, sign and set up the first statement of work

    At signing

    Stamp and sign the master agreement, then issue the first statement of work under it. Later work needs only a new statement of work.

Common questions

The MSA holds the legal terms that apply to the whole relationship. A statement of work (SOW) describes one project: the deliverables, timeline, price and people. Several SOWs can sit under one MSA.

To discuss a service agreement, write to info@ireniclegal.com or call +91 96547 47331. Written by Adv. Kanika Marwaha Bindal; last updated 7 October 2026.